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"Blogs will change your Business" BizBlog provides service to corporates interested in creating business blog. We give everything you need to create, promote and maintain a information and feature rich web 2.0 blog for corporates as well as small business enterprises.

Social Media budget bumps make it appropriate

on May 24th, 2010

Majority of the companies want to increase their social media budget for better valuable results. What is so special in social media for this increments in budget at a time when corporate finding it tough to manage balance sheets. The research found that an overwhelming majority of companies (86%) surveyed plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. The research also found that many companies are experimenting with social media without yet reaping any measurable benefits. Only one-fourth of companies say that they have gained “real, tangible value” from social media, whereas 60% say that they have gained “some benefit but nothing concrete.”

Will 140character buzz work for you?

In terms of the benefits of Twitter cited by respondents, results vary, with nearly one-third (31%) saying that there are “tremendous opportunities” available, but  half reporting that their companies are “open-minded but not fully convinced about the value to the business.” Some 7% say their organization feels that Twitter is over-hyped and a fad.

Is Blog works?

Nearly three-quarters of agencies (72%) say their clients are using corporate or brand blogs, but fewer than half of companies (47%) say they have blogs.  Blog proven for better results not just for brand and also for sustainable traffic to your site, more information more visitor more is your brand spread.

Do you have Resources?

The biggest barrier to better social media engagement for companies surveyed is a lack of resources, with more than half of companies (54%) saying this is a significant problem, the report said.  Nine out of 10 businesses (90%) say social media is taking up more time internally than a year ago.

What is appropriate? why this many difference in opinion?

  1. To start with, we have found as a social media agency that the amount marketers allocate to social media is very much dictated by a company’s confidence in social media marketing, which likely corresponds to the company’s readiness for change.
  2. There’s a difference between “we don’t have any money” and “we don’t have a budget for that (yet).” Monitoring the social media is so important before deciding your budget. Every SNS can not bring nothing but success, some are fraud, some are useless, some may be irrelevant to your product and services.
  3. What are your overall objectives and campaign timeframe? If the whole objective is to achieve a drastic spike in sales or promote a limited time offer, we believe more of your budget should be allocated to advertising. Social media is a slower burn, and you will just be disappointed.
  4. What tactics are you using already and how are they working? How your current efforts are working should determine how much you can reallocate to social media. Is your direct mail initiative working? What is your ROI on your current advertising model? What is the result of your interactive budget? Take a hard look at what results you are getting with traditional methods.

If you come across any fixed budget solution from any Social Media (SM) Consulting companies beware, Digital marketing with social media needs unique strategy. Flat price flat products will not work out. Ask yourself what difference you want to bring in the existing system, How far social media can help? engage with experts.

Social media | 5 Comments »

Social Networking Sites – rise in 2010

on January 7th, 2010

Total number of individual users accessed any one of the 300 odd social networking sites is 300 Million. This number is expected to touch 500 Million in 2010. More and more user driven content and supportive frame works are the main reasons for this massive numbers. Facebook has been driving hard to pull more number of people and companies to use their platform for applications. Open APIs are interconnecting lot of these social networking sites, Gone are the days were software was a standalone desktop functional utilities. Social networking websites created using web2.0, an approach of interaction, an approach of share and explore are bringing more and more people to online world. Today micro blogging site twitter has been used in every weblog, FB, and other sites. Corporates understand the potential of business blogging and social networking sites importance in spreading their brand and keeping their brand identity as well.

In an interesting video clip, ET news have projected the rise of SNS. They propagate BIZBLOG’s the base idea of exploring SNS as a branding medium for companies.

Social media | No Comments »

Web 2.0 Business benefits – Mckinsey & company survey

on October 10th, 2009

Best evidence to my blog posts on web 2.0 benefits and necessity is Mckinsey & company’s research report on web 2.0 Business benefits. Users of web 2.0 are paid of well with incremental benefits. It improves interaction with employees, customers, and suppliers. Increased participation between employees, leading to conversation were reiterated again and again in the study report. One intereseting fact from the survey is corporates are predominantly benefited by weblogs/blogs and RSS feeds. Business blogs helps with fresh post on product/service/benefits to targeted audience. Investment involved in business blogging platform is too less compared to any other web 2.0 tools, but the benefits are high.

Read the complete report and understand by yourself.Web 2.0 Business Benefits
Key Takeaways are,

More number of companies have decided to increment their investment clearly states where this industry is heading too. Bizblog is well placed to utilize this congenial environment. We are ready to help you in every possible way.

Social media | No Comments »

Getting engagged with twitter

on August 18th, 2009

Social Media marketing is also called as social influence marketing. Twitter has proved to be the best place to spread word of mouth marketing and hence social influence marketing.  There are numerous techniques and strategies exist to taste the essence of success in Twitter. First and foremost, it’s important to note that Twitter is not a blatant sales and self-promotional tool. Social networking on Twitter is a long-term strategy in which you must bring value to the community by publishing and sharing relevant information. Influence people by providing useful information to the community. Beauty of community is it allows you to grow exponentially. Every seed you plant if done properly will have desired result for sure in social media.

Why Twitter ?

Micro blogging site Twitter attracted 21.2 million U.S. visitors in July, according to Internet research firm ComScore Inc., up from 783,000 visitors a year earlier. Facebook’s U.S. traffic more than doubled, to 87.7 million visitors, over the same 12-month period. Yet only 26 percent of companies use social media such as Twitter and Facebook for corporate purposes, although 70 percent plan to jump in, according to a new survey by Minneapolis-based communications firm Russell Herder and Ethos Business Law.

Twitter is a social networking and micro-blogging site
that allows users to send and read other users’ short updates.
Twitter is another great way to reach consumer
with discount offers or personally reach out to journalists
with the latest news about your technology.

Twitter is a social networking and micro-blogging site that allows users to send and read other users’ short updates. Twitter is another great way to reach consumer with discount offers or personally reach out to journalists with the latest news about your technology.

Social media | 3 Comments »

Power of Social Media

on August 8th, 2009

In today’s information over load, Social media has changed the way website work. Social media is the ideal tool of marketing in broad range of industries. Social media revolution has not stopped in business, They progressed to be the voice of mass.

Today, a huge shift is occurring in how people seek, access, and interact with information. As the web moves
from the more traditional passive experience to one that is more active and relationship-based, Every businesses need to change how they promote their products and services. With the rapid decline in traditional media, social media is quickly becoming the marketing medium of choice to reach customers, as they become more immersed and engaged online. Worldwide, nearly 600 million people visited an online social network in June 2008, according to industry tracker comScore2. The leading social networking sites—Bebo, Facebook, Friendster, hi5, MySpace and orkut—added 88 million new visitors in the first half of the year. And people keep coming back: 96% of online tweens and teens log onto a social network at least weekly.

Social media is about being social—giving the customer something to talk about.

People love to share
their experiences—particularly when it comes to products and services that have become so pervasive
in their personal and professional lives. Giving them an opportunity to do so empowers them. It also creates a positive interaction for the company if you take note of what they say and address it—in your marketing or your product development. You can extend the reach of your social media marketing campaign by getting involved in blogs, forums, and niche communities. But it all starts with creating content and getting the conversation going.  Social media enables pull marketing—where the customer “pulls” the message in—for example, by searching for a product or service on the Internet.

That is  what makes the content so critical to the success of any Social media campaign. BizBlog is well placed to be your social partner and bring success to your business. Best example to illustrate the power of social media is recent incident of pro-georgian attack on social media site. The attacks were an attempt to silence his criticism of Russia’s conduct in the war over the breakaway region of South Ossetia, which began a year ago Friday.

This is the power of social media. Information gets shared in secs, get updated so frequently than a new channel or new paper. Voice of Blogger and social media is mightier than pen.

Social media | 3 Comments »