Will 140character buzz work for you?

In terms of the benefits of Twitter cited by respondents, results vary, with nearly one-third (31%) saying that there are “tremendous opportunities” available, but  half reporting that their companies are “open-minded but not fully convinced about the value to the business.” Some 7% say their organization feels that Twitter is over-hyped and a fad.

Is Blog works?

Nearly three-quarters of agencies (72%) say their clients are using corporate or brand blogs, but fewer than half of companies (47%) say they have blogs.  Blog proven for better results not just for brand and also for sustainable traffic to your site, more information more visitor more is your brand spread.

Do you have Resources?

The biggest barrier to better social media engagement for companies surveyed is a lack of resources, with more than half of companies (54%) saying this is a significant problem, the report said.  Nine out of 10 businesses (90%) say social media is taking up more time internally than a year ago.

What is appropriate? why this many difference in opinion?

1. To start with, we have found as a social media agency that the amount marketers allocate to social media is very much dictated by a company’s confidence in social media marketing, which likely corresponds to the company’s readiness for change.
2. There’s a difference between “we don’t have any money” and “we don’t have a budget for that (yet).” Monitoring the social media is so important before deciding your budget. Every SNS can not bring nothing but success, some are fraud, some are useless, some may be irrelevant to your product and services.
3. What are your overall objectives and campaign timeframe? If the whole objective is to achieve a drastic spike in sales or promote a limited time offer, we believe more of your budget should be allocated to advertising. Social media is a slower burn, and you will just be disappointed.
4. What tactics are you using already and how are they working? How your current efforts are working should determine how much you can reallocate to social media. Is your direct mail initiative working? What is your ROI on your current advertising model? What is the result of your interactive budget? Take a hard look at what results you are getting with traditional methods.

If you come across any fixed budget solution from any Social Media (SM) Consulting companies beware, Digital marketing with social media needs unique strategy. Flat price flat products will not work out. Ask yourself what difference you want to bring in the existing system, How far social media can help? engage with experts.

In an interesting video clip, ET news have projected the rise of SNS. They propagate BIZBLOG’s the base idea of exploring SNS as a branding medium for companies.

If you want to your business to shine in any of the following area you need to define a proper web 2.0 strategy,

1. Interpersonal – word of mouth marketing
2. Brand awareness
3. Application and service usefulness

Web 2.0 enabled internet community does more of inter personnel communication through social medium. Community driven approach connects tie them together. Web sites like Facebook, Orkut, You tube, allow them to share what they believe, and feel ?

A well defined web strategy for business should have common medium to reach all those areas. Business blogging is one such common medium. organizations which use blogs have discovered this potential, Blogs helps in sharing your product/service updates, views and recommendations. Experts like BizBlog can help you in defining the content to increase the attitude of sharing among visitors. Business blogs have the potential to be a active online PR. Business blogs will help you to understand the feel of real time users. When you define business strategy understand the analytics of web 2.0 and its base.

Happy Blogging!

Read the complete report and understand by yourself.Web 2.0 Business Benefits
Key Takeaways are,

• Additional “interactivity” dimension to internal and external functions
• Less investment and more benefit in comparison with traditional tools and methods

More number of companies have decided to increment their investment clearly states where this industry is heading too. Bizblog is well placed to utilize this congenial environment. We are ready to help you in every possible way.

First step: Choosing a weblog platform

for example,

1. A Business blog aimed at social interaction with multiple user contribution, and multiple blog should use movable type rather than Wordpress.
2. A simple blog site with posts by few should use Wordpress than movable type.
3. Integrated photo blog and text blog users should use b2evolution instead of Wordpress or movable type.

Choosing a domain name – Select a meaningful domain name by analyzing the targeted audience and keywords. A detailed approach is explained in Hexahost official blog

Allow the designer to choose or modify existing templates for chosen platform. Bring the best out of designers, highlight your uniqueness. Define a proper interface for your actual website to talk to blog site and blog site to your actual website.

Choose appropriate plug-ins and widgets – Not every plug-in is good. Every plug-in should not be used in every blog site. Choose the one which will provide the best way to promote your brand.

Define a proper layout for email news letter and RSS feeds – Sharing creates readership. Feeds are the way to do it.

Business blogging is the key aspect of online branding. Let the expert do the best for you. BizBlog has the potential and expert team to do this for you. Happy Blogging!

1. Fresh Content - Weblog by means of  fresh posts on day today basis contributes in freshness and quality.  Search engines don’t understand images or flash or java script presentation they simply understand characters, symbols and texts. Blogs by means of posts generates large amount of text contents.

2. Simple to Crawl - Most weblog platforms like Wordpress, movabletype, nucleus, blogger offers uncomplicated URL structure which helps SE to crawl faster and better.  More number of links attracts more crawling in your website. Blogs are a significant source to generate more number of fresh incoming links to your site. People like to share what they like. Blog posts helps you to write people friendly content without affecting your business interest.

3. Get involved community building - Inherent attributes oh blog comments, track-backs leads to conversation and hence community building. Loyal blog readers increase post visibility by getting in to conversation with one another. Getting people involved is a the best online branding. Word of comments works well on branding.

Share and Enjoy:

]]> http://www.bizblog.in/search-engine-optimization-seo-and-blogs.htm/feed 7 http://www.bizblog.in/how-social-media-can-make-history.htm http://www.bizblog.in/how-social-media-can-make-history.htm#comments Thu, 03 Sep 2009 06:53:11 +0000 BizBlog http://www.bizblog.in/?p=73 Social media is the latest communication media to create big revolutions. Fast information spread, conversation based communication, individual expressions, individual feel are the core distinguishing factors of social media.  In his speech about how social media can make history, clay shirk explains few recent incidents of Twitter, facebook like social medias role in creating history and revolution. If business engage themselves actively in social media no doubt, branding will have new dimension. Social media as a platform helps people to express any message they have in any form to the world. Twitter helps in short messaging, Face book helps with links, videos, images and closed loop interaction, Youtube kind of services helps in creating video interaction. Lets be part of social media and be business winners.

About shirky, Clay Shirky’s consulting focuses on the rising usefulness of decentralized technologies such as peer-to-peer, wireless networks, social software and open-source development. New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts and elsewhere, as an alternative to centralized and institutional structures, which he sees as self-limiting. In his writings and speeches he has argued that “a group is its own worst enemy.” His clients have included Nokia, the Library of Congress and the BBC. Shirky is an adjunct professor in New York University’s graduate Interactive Telecommunications Program, where he teaches course named “Social Weather.”

Actual TED video link

Why Twitter ?

Micro blogging site Twitter attracted 21.2 million U.S. visitors in July, according to Internet research firm ComScore Inc., up from 783,000 visitors a year earlier. Facebook’s U.S. traffic more than doubled, to 87.7 million visitors, over the same 12-month period. Yet only 26 percent of companies use social media such as Twitter and Facebook for corporate purposes, although 70 percent plan to jump in, according to a new survey by Minneapolis-based communications firm Russell Herder and Ethos Business Law.

Twitter is a social networking and micro-blogging site that allows users to send and read other users’ short updates. Twitter is another great way to reach consumer with discount offers or personally reach out to journalists with the latest news about your technology.

Business blogs are the best online branding platform. Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers. They offer best ways to generate new contents on targeted keywords, Helps on Search engine sourcing.

you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business.Irrespective of type of business you do, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective.

Blogging is all about sharing an inviting people to participate. As long as you keep positive energy in your posts, crowd sourcing increases exponentially. Hiring an expert to define the strategy, defining ways to attract customers, defining ways to keep up brand image has showed good results to many Fortune 500 companies.  Irrespective of the type of product you offer, blogs will trggger success and bizblog is eager to travel in phase with you.

If you don’t engage in social media platforms like blogs, your competition will. Online conversations are taking
place with or without you. If you’re not part of the conversation, and are not reading and commenting on blogs about your technology, then you’re letting others answer questions and provide information, whether it’s accurate or not. Even worse, you may be leaving it up to your competition to jump in to become the resource for the community.

Blogs are another way to offer story ideas and industry insight to journalists. They’re much more current than websites, which offer static content versus fresh information that’s updated daily. New information that’s relevant and conveys authority captures people’s attention. Journalists often go back to compelling blogs, to look for trends and stories and see what’s new.

Company blogs are quickly becoming the norm rather than the exception. The reason is quite simple: most companies that have them see results. They draw in journalists, analysts, customers, as well as other bloggers. It’s another way to use Social media to your company’s advantage.